User Experience Design
User Experience Design
What is User Experience Design
User experience (UX) refers to any interaction you (the user) have with a product or service. UX design considers every element that shapes this interaction, how it makes you feel, and how easy it is for you to accomplish your desired tasks. The goal of UX design is to create not only highly useable interactions with a brand but also relevant, useful and pleasant experiences all round.
The experience, the emotion and the connection the user feels will influence their attitude towards a brand and their behaviour, such as signing up to the newsletter or purchasing a product or service.
At Morpht, we keep user experience at the core of our thinking. We employ a proven UX design methodology based on a human-centred approach to find workable solutions for business problems that meet user needs. This takes the shape of a multi-phased process starting with the Discover phase.
