By embracing omnichannel experiences, encouraging data literacy, and investing in personalization, government web teams can provide citizens with better access to information and services.
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Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.
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The solid foundations provided by Drupal can be taken to the next level with personalization and customization.
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Morpht is a member of the GovCMS Drupal Services Panel and is the leading supplier of GovCMS web development services.
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Morpht takes a holistic view of design, solving user and client problems, delivering innovative and robust solutions.
Latest insights
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Government agencies are prioritising their websites as the model for digital transformation to improve operations and citizen experience.
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Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.
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Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalization becomes the key differentiator. How content is part of building a smarter website strategy.
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The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalized content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.
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From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.
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As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
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Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.
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Google aims to keep users in their ever-growing ecosystem. Website owners have to be clever to overcome this strategy. By embracing creativity, modern personalisation techniques, nurturing human connections, and leveraging social media, you can establish an online presence that escapes the AI matrix.