Insights

Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.

We are thrilled to welcome Magda Kostrzewa to the Morpht team as a technical project manager.

Morpht has been announced as one of the initial suppliers on the GovCMS Digital Experience Platform (DXP) panel - providing personalisation, recommendation and AI services to Australian Government agencies.

Morpht is sponsoring and running a hands-on workshop demonstrating the various AI integration tools it has developed.

Morpht is looking forward to attending and participating in the Mega Meetup. We’re excited about catching up with clients and friends and getting to talk about why we’ve all been so busy this year. So drop in and say hi!

The Drupal Marketing Committee will lead the Drupal Association's goals of harmonizing our marketing efforts into a unified, impactful strategy. Despite the challenges of tailoring messages for diverse user segments, there’s an amazing opportunity to showcase Drupal’s unique capabilities.

At Drupalcon Lille, I was on a panel that discussed the importance of marketing and innovation in the Drupal ecosystem. Innovation and a passionate Drupal community will be crucial for a game-changing approach.

By embracing omnichannel experiences, encouraging data literacy, and investing in personalisation, government web teams can provide citizens with better access to information and services.

Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.