Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalization becomes the key differentiator. How content is part of building a smarter website strategy.
Insights
The latest Drupal insights and news from Morpht.
Channels




Popular topics
Insights into the most popular topics.

Topic
Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.

Topic
The solid foundations provided by Drupal can be taken to the next level with personalization and customization.

Topic
Morpht is a member of the GovCMS Drupal Services Panel and is the leading supplier of GovCMS web development services.

Topic
Morpht takes a holistic view of design, solving user and client problems, delivering innovative and robust solutions.
Latest insights

Article
The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalized content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.

Article
From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.

Article
As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.

Article
Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.

Article
Google aims to keep users in their ever-growing ecosystem. Website owners have to be clever to overcome this strategy. By embracing creativity, modern personalisation techniques, nurturing human connections, and leveraging social media, you can establish an online presence that escapes the AI matrix.

Article
Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.

Article
What are the implications of a cookieless future and its impact on personalization strategies in marketing? With the shift away from third-party cookies, marketers must navigate the challenges of privacy, consent, and data collection to deliver tailored experiences while respecting user privacy and complying with regulations. AND generate more MQLs...

Article
Running Redis on a Drupal site usually makes sense, but edge cases may need addressing, especially when working with different tools or hosting infrastructures. Here is how we updated a customer's site to a later version of Redis and addressed a few glitches along the way.