Information architecture

If people can't find what they came for, it doesn't matter how good the content is. Information architecture is how we organise and label your site so they can.

We start with your users: how they think, what they're trying to do, and the words they use. Then we design the sitemap, navigation, and content structure around that, using our knowledge of what Drupal does well.

Structure that follows how people look, not your organisation chart

Large government sites collect thousands of publications, fact sheets, forms, and reports over the years. Without a consistent structure, they get hard to find, even through search. Poor information architecture is a common cause of low user satisfaction and high enquiry volumes.

For the Attorney-General's Department, we organised 1,200 pages and more than 6,000 publications into nine site sections, supported by faceted search.

What you get:

  • A site people can navigate. Structure and labels that match how your audiences think.
  • Content that's easier to find. Navigation, filters, and search working together.
  • A design you can build from. A sitemap, content model, and user flows your developers can use.

Our approach to information architecture

Information architecture is part of our user experience design process.

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Learn how people look for information

We run discovery workshops and user research to identify user personas, priority tasks, and needs, using a human-centred approach.

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Design the sitemap and navigation

We organise content into a hierarchy with clear labels, so the main menu and site sections match the way users think.

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Model the content

We design a content model to suit Drupal's capabilities, considering classification, categorisation, and the relationships between things.

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Test with real users

We form hypotheses, then ask people to complete tasks to see whether the proposed structure works. Tree testing tells us where it doesn't, and we improve the sitemap and design in rounds.

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Hand over the artefacts

You receive a content model, a sitemap, and user flows. Our seasoned UX designers and solution architects combine user research with Drupal knowledge, so the design works in practice.

Frequently asked questions

Information architecture is how content is organised, labelled, and navigated: the structure a visitor experiences through navigation, categories, and search. Government sites often host thousands of pages across programs and audiences, so poor structure is a common cause of low satisfaction and high enquiry volumes. Our work covers sitemaps, taxonomy design, navigation, and search, all grounded in user research rather than organisational hierarchy.

Information architecture is what a visitor experiences: navigation, categories, and search. Content modelling is the data structure underneath in the CMS. Good architecture depends on a good model, but they're separate disciplines. A sound model can still sit behind a confusing navigation.

Content sprawl; thousands of publications, fact sheets, forms and reports accumulated over years without a consistent structure, making things hard to find via navigation or even search. Large-scale IA rework (re-architecting over a thousand pages and thousands of publications into a small number of clearly structured site sections with faceted search) is a common and high-value government IA project pattern.

Analytics (search success/failure rates, navigation drop-off, high-traffic 404s) and direct user testing are the two reliable signals; a site assessment is typically the right vehicle for diagnosing IA problems before committing to a full IA redesign.

Case studies

world aids day 2023
Case study

Morpht delivered a new World AIDS Day website for the Department of Health and Aged Care in under three weeks, with an events map and improved search.
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Case study

Morpht redesigned the National Office for Child Safety website in under three weeks for a national campaign. Page views then rose 745% in three weeks.
TGA scientists in lab
Case study

Morpht rebuilt the TGA website on GovCMS, turning 95,000+ ARTG records into searchable pages and cutting 71 content types to 49 for 5.5 million monthly users.

Latest insights

Amber - Writing for Australian Government websites
Article

Content developed for Australian government websites needs to be inclusive and accessible. Inclusivity includes “literacy” as one of the areas of consideration.