Morpht had a great time at DrupalSouth Sydney 2024! As always, it was an amazing event connecting, collaborating and learning with the Drupal community.
Is Design about the expression of your brand with colour, fonts, styles, and movement?
At Morpht, a leading Drupal design agency in Sydney, we solve problems. We think of design as the interplay of different skills sets that take your brand identity and bring it to life by crafting engaging and meaningful experiences.
Design, we believe, is about following a human-centred approach that seeks to understand your different audience groups, their needs and motivations and how you, as a client, aim to meet them those needs with your products and services.
Our extensive expertise in Information Architecture and User Experience Design are in invaluable in helping you define and plan for and structure website content and functionality to deliver engaging experiences. We focus on extending the usability and utility to drive for meaningful experiences.
Visual design delivers the aesthetics. It brings your site content and functionality to life with an expression of your brand identity, personality, colour palettes, fonts and imagery. Our Drupal designers balance out page elements to craft intuitive layouts to help users derive meaning from their experience.
Design FAQs
User experience (UX) refers to any interaction you (the user) have with a product or service. UX design considers every element that shapes this interaction, how it makes you feel, and how easy it is for you to accomplish your desired tasks. The goal of UX design is to create not only highly usable interactions with a brand but also relevant, useful and pleasant experiences all round.
That’s a loaded question. To point to good examples of a finished product is to make a value judgement based on visual design. When briefing UX designers, business owners often point to famous brands and ask to emulate their designs. These other brands don’t necessarily share the same target market or user base. So how can they be sure that strategy would work for their business?
At Morpht, we follow a human-centred design approach that also takes into account business vision and priorities to find that middle ground between what the user wants and what the business needs to succeed.
UX (user experience) and UI (user interface) are two interdependent terms. UI generally deals with using commonly recognised patterns to support the interaction between users and computer systems, software and applications. It’s the navigation on a site, the submit button on a form. It’s the refresh button to reload your browser, etc. UX deals generally with a user's overall experience with a brand, product or service by working out a user's primary tasks and prioritising those above all else. It’s about simplifying the interaction, helping users through a journey and getting them to a desired destination.
While some think that UX design is a dying profession, there’s only evidence in the job market pointing in the opposite direction with record job listings. If UX design is dying, what’s it being replaced by? A UX Design role bridges and connects various functions in an organisation. A UX designer, unpacks business strategy, dives into user data, understands user needs and motivations, facilitates the ideation of solutions and then maps out the most efficient, engaging and useful experience for a user. They’re the glue and the compass for a multi-functional team.
Insights
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As site owners and builders, we have all experienced projects with a tight deadline and challenges to deliver the project on time.
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Morpht are honoured to have received two awards at the Splash Awards 2024 for the National Office of Child Safety site in the Government - Federal category and Best in Show!
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Elevate your design process with AI tools that not only assist but inspire creativity. Regardless of your design team's size, consider AI as a valuable team member that adds a perspective and expertise to your creative projects.
Case study
An optimized information architecture, a refreshed contemporary design, and improved resource management were all delivered in record time to prepare the site for a national awareness raising and behavioural campaign, and to support the wider work of the National Office for Child Safety (NOCS).
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We are thrilled to welcome Matthew Commons to the Morpht team as a UI/UX designer.
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An examination of the humble "list" and how content can be modelled in Drupal to be flexible, simple and editor friendly.
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Morpht is proud to announce a new release of Convivial for GovCMS which includes personalisation and improved content types, architecture and components.
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