Insights

Objective feedback is hard to hear but crucial if we want to improve. This is true in our life and in our work. Websites provide an excellent conduit for support and feedback at scale, especially with the addition of modern tools such as Quickchat, an AI-powered chatbot we integrate with Drupal and Convivial, our Content Experience Platform.

DrupalSouth in Wellington had it all: Engaging sessions, friendly attendees, and all the Drupal excellence you could eat. Morpht won the inaugural DrupalSouth Splash Awards in the Non-profit category for our work with the Redfern Legal Center.

Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.

An AI-based political candidate whose campaign states "all decisions will be based on AI, thereby ensuring objectivity" has announced his candidacy. We discuss the implications and alternative uses for AI.

Balanced scorecards are a great way to evaluate website performance holistically. Here is a primer on their use, based on real use cases.

We highlight key developments in how consumers access and engage with news and information. We also discuss how News and Media companies can make use of AI, Personalisation, Cognitive Computing and other technology to create better content, stronger connections, and more resilient revenue models.

The Future of Life Institute's letter calling for a pause on AI model training is the latest to emerge in AI news. Here is our take on what this means.

Morpht's co-founder, Murray Woodman, answers questions about AI and Drupal.

A privacy-friendly, open-source approach to personalisation is available with our Drupal-based technology. You can be creative, while taking advantage of modern technology without the risk of breaking data privacy laws.