Strategic insights for digital strategists in marketing and sales.


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Objective feedback is hard to hear but crucial if we want to improve. This is true in our life and in our work. Websites provide an excellent conduit for support and feedback at scale, especially with the addition of modern tools such as Quickchat, an AI-powered chatbot we integrate with Drupal and Convivial, our Content Experience Platform.
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We highlight key developments in how consumers access and engage with news and information. We also discuss how News and Media companies can make use of AI, Personalisation, Cognitive Computing and other technology to create better content, stronger connections, and more resilient revenue models.
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Trends alone can't predict the future. But different perspectives on where technology is moving can help us make informed decisions. Content marketing is one area where the future looks like an amazing journey.

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