Balanced scorecards are a great way to evaluate website performance holistically. Here is a primer on their use, based on real use cases.
Insights
The latest Drupal insights and news from Morpht.
Channels
![Strategy](/sites/default/files/styles/landscape/public/2021-09/icon-strategy.png?h=ae1281eb&itok=AkN7mbRA)
![Community](/sites/default/files/styles/landscape/public/2021-09/icon-community.png?h=ae1281eb&itok=__pdQwR7)
![Developers](/sites/default/files/styles/landscape/public/2021-09/icon-developers.png?h=ae1281eb&itok=ZLbg4EMD)
![Announcements](/sites/default/files/styles/landscape/public/2021-09/icon-announcements.png?h=ae1281eb&itok=3uOe3xnX)
Popular topics
Insights into the most popular topics.
![Drupal](/sites/default/files/styles/landscape/public/2021-09/icon-drupal.png?h=ae1281eb&itok=hU6OVvr4)
Topic
Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.
![Drupal personalization](/sites/default/files/styles/landscape/public/2021-09/icon-drupal-personalization.png?h=ae1281eb&itok=OBGW94Ow)
Topic
The solid foundations provided by Drupal can be taken to the next level with personalisation and customization.
![GovCMS](/sites/default/files/styles/landscape/public/2021-09/icon-govcms2.png?h=73067949&itok=Y__Vkdka)
Topic
Morpht is a member of the GovCMS Drupal Services Panel and is the leading supplier of GovCMS web development services.
![Design](/sites/default/files/styles/landscape/public/2021-09/icon-design.png?h=b5d63aee&itok=JwRTWkte)
Topic
Morpht takes a holistic view of design, solving user and client problems, delivering innovative and robust solutions.
Latest insights
![Man reading news](/sites/default/files/styles/landscape/public/2023-04/iStock-1390191735.jpg?h=b1a91ebe&itok=QmnmKVMy)
Article
We highlight key developments in how consumers access and engage with news and information. We also discuss how News and Media companies can make use of AI, Personalisation, Cognitive Computing and other technology to create better content, stronger connections, and more resilient revenue models.
![esigning a form](/sites/default/files/styles/landscape/public/2023-04/iStock-1441542040.jpg?h=119335f7&itok=e6qStiSG)
Article
The Future of Life Institute's letter calling for a pause on AI model training is the latest to emerge in AI news. Here is our take on what this means.
![AI ghost](/sites/default/files/styles/landscape/public/2023-04/iStock-1367728606.jpg?h=6cf96852&itok=uew-qcKv)
Article
Morpht's co-founder, Murray Woodman, answers questions about AI and Drupal.
![Technology bridging a gap](/sites/default/files/styles/landscape/public/2023-03/iStock-1363884154.jpg?h=4da94665&itok=sEnI2S8z)
Article
A privacy-friendly, open-source approach to personalisation is available with our Drupal-based technology. You can be creative, while taking advantage of modern technology without the risk of breaking data privacy laws.
![abstract design](/sites/default/files/styles/landscape/public/2023-03/future_0.png?h=0633bd0c&itok=7OHCfsmd)
Article
Trends alone can't predict the future. But different perspectives on where technology is moving can help us make informed decisions. Content marketing is one area where the future looks like an amazing journey.
![lighthouse](/sites/default/files/styles/landscape/public/2023-03/iStock-636209242.jpg?h=9d96f97f&itok=PCFtE174)
Article
Good marketers succeed by knowing the fundamental answers to who the customers are and what problems their product is solving. The right tools make creating touchpoints on the journey easy and effective.
![question mark](/sites/default/files/styles/landscape/public/2023-03/towfiqu-barbhuiya-oZuBNC-6E2s-unsplash.jpg?h=fac97c98&itok=JFO0suvj)
Article
Quickchat makes websites smarter without a lot of extra effort.
![Therapy](/sites/default/files/styles/landscape/public/2023-03/iStock-1463773577.jpg?h=140710cd&itok=tPUDxw9D)
Article
We are putting out a call to interview marketers or anyone with experience in personalisation to chat with us. You can set up a 30-minute chat at your convenience.