Insights

The latest Drupal insights and news from Morpht.

Channels

Strategy
Audience

Strategic insights for digital strategists in marketing and sales.
Community
Audience

Community announcements form Morpht.
Developers
Audience

Technical content from Morpht suitable for developers.

Popular topics

Insights into the most popular topics.

Drupal
Topic

Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.
Drupal personalization
Topic

The solid foundations provided by Drupal can be taken to the next level with personalisation and customization.
GovCMS
Topic

Morpht is a member of the GovCMS Drupal Services Panel and is the leading supplier of GovCMS web development services.
Design
Topic

Morpht takes a holistic view of design, solving user and client problems, delivering innovative and robust solutions.

Latest insights

segmentation
Article

Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
Man reading news
Article

We highlight key developments in how consumers access and engage with news and information. We also discuss how News and Media companies can make use of AI, Personalisation, Cognitive Computing and other technology to create better content, stronger connections, and more resilient revenue models.
abstract design
Article

Trends alone can't predict the future. But different perspectives on where technology is moving can help us make informed decisions. Content marketing is one area where the future looks like an amazing journey.
lighthouse
Article

Good marketers succeed by knowing the fundamental answers to who the customers are and what problems their product is solving. The right tools make creating touchpoints on the journey easy and effective.

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