Content developed for Australian government websites needs to be inclusive and accessible. Inclusivity includes “literacy” as one of the areas of consideration.
Drupal content strategy
Aim
Investigation of the content for the website, key messaging and key user interactions that you want to encourage on your Drupal website. Content strategy is the planning, development and management of content.
Approach
At Morpht you will work with our best UX experts to explore and understand your content, how best to represent it and deliver targeted outcomes for your audiences.
Outcome
Developing a good content strategy will deliver key goals and outcomes for your website. You can expect from following this process to understand who are the key personas you are targeting, ensure that the content you develop is meeting the needs of the user, core messaging is reflected and that a measurement of outcome is clearly defined.
Insights
Article
A review of where the web is at and where it is going. Buckle in. It's a little bit bleak but there are rays of light.
Article
This presentation delves into the pros and cons of PDF vs HTML format on Government sites, looking at when PDF is a viable option and techniques for designing content without them.
Article
A guide on how to configure GovCMS SaaS to avoid the creation of outdated, forgotten files which may lead to erroneous content being bookmarked and served.
Article
A guide on how to structure and present a site which contains many sub sections which need to be themed different on GovCMS SaaS.
Article
A guide on how to roll out a self-contained module of content (HTML, CSS, JS) on GovCMS SaaS.
Article
This article explores what the policy means for agencies and the key changes it brings to the development of government digital platforms.
Article
Combining content design with components and modifiers allows you to improve your user experience.
Article
A playbook on the best ways to personalise content listings with content recommendation systems.
Article
As site owners and builders, we have all experienced projects with a tight deadline and challenges to deliver the project on time.
Article
Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.
Article
Balanced scorecards are a great way to evaluate website performance holistically. Here is a primer on their use, based on real use cases.
Case study
The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing.
Article
A UX playbook for how to implement personalisation into a Drupal considering user research, discovery of user goals and the definition of user pathways and journeys through the site.
Article
The world is changing rapidly. The developments in machine learning and artificial intelligence over the past decade have been significant with powerful models being developed and made readily available via APIs.
Article
The Morpht team will be presenting at the upcoming DrupalSouth 2022 conference being held in Brisbane in October.
Article
Morpht has supported the development of the Ayrshare module - an integration using a powerful API that effortlessly enables you to send social media posts.
Article
Unlock geo personalisation features for your Drupal site by using Cloudflare workers to augment the request with geodata.
Article
Guide your users through an interactive journey of questions and answers. Now part of Convivial for GovCMS.
Article
A roundup of what has happened in Drupal DXP for 2020 to 2021. Includes trends, analysis and presentations.
Article
Recombee can augment user experience and engagement by delivering content recommendations to users based on their behaviour and the similarity of content they view.
Article
Morpht has released a GovCMS demo site which demonstrates some techniques which can lead to easier more effective site builds for Government agencies.
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