The Therapeutic Goods Administration (TGA), as part of the Department of Health, regulates the quality, supply and advertising of medicines, pathology devices, medical devices, blood products and most other therapeutics.
The TGA provides essential information and services to health professionals, pharmaceutical industry, device manufacturers and the general public. Its central website plays a pivotal role in disseminating vital safety updates, advice and guidance. Supported by an ecosystem of portals that service the industry, it attracts more than 5.5M visitors a month and generates $1.5B in service transactions.
The site was burdened with more than 15 years of design, content and technical debt. It needed a re-imagining and overhaul to better service its audience. The TGA initiated a substantial digital transformation program of works where the main site played a central role in leading the way in the approach and solution.
The TGA commissioned Health’s design partner Folk to lead the discovery, user research and design. Folk in turn engaged Morpht - as part of a long standing collaboration - to conduct the technical investigation and redevelopment of the site.
In exploring and auditing the setup and architecture of the legacy site, we identified inconsistencies and fragmentation of information and functionality which were eroding the user experience, trust and confidence in the service and information provided. This also added to the cost of the maintenance and support of the site. Some of the issues we identified were:
content types needing to be retired or consolidated
data feeds not inter-linked to provide the full picture
taxonomies mostly redundant or not efficiently filtering content
content pages to review, update and migrate
The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing. It provides the TGA the tools to continue to educate and build confidence in the information and services it provides as it strives to keep Australians safe and healthy.
Testimonial from TGA
“I recently worked with Morpht on a complex web development project and was blown away by their professionalism and expertise. They were able to transition our old, legacy technology and content across to a modern, structured website that exceeded my expectations. Their attention to detail, commitment to quality, and collaborative approach is rare to find in the digital market. I would highly recommend Morpht to anyone looking for web development and support services.”
Clair Hammami | Director, Web Experience Section, Therapeutic Goods Administration.