NSW Food Authority
The NSW Food Authority regulates and monitors food safety across the entire food industry supply chain in NSW. It plays a vital role in protecting the health and wellbeing of the people in NSW through mitigating food safety risks, rapidly responding in the event of a food safety incident and providing education, training and technical information to consumers and industry.
The NSW Food Authority engaged Morpht to redevelop, refresh the design of its website and migrate the content from TRIM WCMS to GovCMS. The aim was to move to a scalable platform that delivers high-quality security protection and compliance.
NSW Food Authority expected the site to be architecturally sound, only needing improvements to its accessibility and mobile responsiveness.
Unpacking the site for migration
Understanding the architecture of the site, how many content types and how they relate to each other was an essential first step. We created automated scripts to extract the content and pages from 4 different sources:
- site database
- image server
- external systems housing penalty notices
- prosecution notice register
Restructuring the information architecture
After extracting all the content, we reviewed and defined a set of content types and how they relate to each. We developed a content model to structure the information and display it in different modes and layouts. Some of the content types we defined were:
- 4 news types e.g. media releases, recalls, advisories, etc
- 8 resource types e.g. factsheets, guides, policies, etc
- Third party auditor
- Training organisation
- Penalty notice
- Prosecution notice
Feeds and registers
An organisation such as NSW Food Authority with its broad oversight and responsibility for ensuring food safety needs a multitude of ways to consume and export data feeds. We created a variety of registers that consume and export XML data feeds that are searchable, filterable and sortable to improve the user experience. Here are a few examples
Integrated interactive tools
To support NSW Food Authority’s education focus we integrated interactive tools for consumers to understand food labelling and for startup businesses to learn about their food safety requirements and obligations.
Shellfish harvest area alerts
A recent addition to the site is an application that consumes an external data feed about the safety and status of shellfish harvest areas. The application pulls in updates for the data feed, indexes them and surfaces the data on the site. Users can then filter and search through the feed for their relevant harvest area.
“Morpht’s approach to the project was focused on delivering value in the most efficient way. Their team complemented ours in a tight collaboration, providing valuable and prompt advice when and where needed. The toolset they delivered has enabled us to create pages and content and be highly responsive when rapid changes are required.. The resulting website is a success seeing a year on year 9.7% increase in traffic and 44% increase in time on page.”
Manager Customer Service, Strategy & Operations | NSW Food Authority