Strategy

Strategic insights for digital strategists in marketing and sales.

Insights

Drupal AI innovation
Article

In a recent DrupalSouth blog series, Murray Woodman was interviewed for some hot takes on the new Drupal AI initiative and innovation in general.
Improving search with regimes
Article

In a previous post, we looked at how search can be improved through the use of a confusion matrix and the removal of false positives. This article takes the thought process a step further by looking at how context or “regimes” can be used to further improve results.
Simple confusion matrix
Article

Site owners and users naturally want the best, most relevant search results to be delivered to them. This article provides a framework for the evaluation of search results and offers suggestions on how results can be improved.
Dark mode toggle button
Article

The addition of a dark mode feature on your site can improve the accessibility, inclusiveness and aesthetics of the site. Providing users with the ability to select how they view the site will lead to a better user experience for many users.
Clown fish in coral
Case study

Morpht delivered a user-focused rebuild of the Reef Knowledge System that prioritised a streamlined information architecture, improved search functionality, and a more intuitive user journey.
School of fish
Case study

Morpht rebuilt the Reef Guardian School site on GovCMS SaaS, introducing a secure teacher resource library, topic-based content structure, and streamlined webforms for schools to submit action plans and news.
MDSAP medical device factory
Case study

As the Medical Device Single Audit Program (MDSAP) transitioned from a pilot to a fully operational global initiative, the need for a modern, user-friendly digital presence became clear. The project aimed to establish a strong visual identity, improve access to documentation, and deliver a seamless web experience for regulators, auditors, and manufacturers worldwide.
GovFlix logo
Case study

GovFlix takes digital experience to a new level, focusing on user behaviour and interests to deliver AI-powered personalised content.
The future of web
Article

A review of where the web is at and where it is going. Buckle in. It's a little bit bleak but there are rays of light.
GBRMPA outlook report
Case study

The Great Barrier Reef Marine Park Authority engaged Morpht to perform a site audit for the new Great Barrier Reef Outlook Report website, marking the first time the report was made available via a dedicated website instead of a PDF.
Drupal Startshot logo
Article

The Drupal Starshot initiative will lead to many benefits including a better experience for site builders, more rapid site development and also a boost for the Drupal user base and community.
AER hero
Case study

AER embarked on a transformation journey, where Morpht rolled outa rigorous approach that encompassed extensive discovery phases, detailed content modelling, and the migration of numerous data sources.
Haystack in a field, with a needle hidden inside
Article

Search is a core competency of most websites, however, so often it doesn’t perform the way users desire. It’s possible to get good results from Search API in Drupal with a rigorous approach and a bit of fine tuning.
Balloons in a school hallway
Article

Teams can work much more effectively together when taking a holistic view of a project and helping others to achieve their goals.
Colour palettes and accessibility thumbnail
Article

Crafting the perfect colour palettes for your website not only enhances visual appeal but also invigorates your brand identity. Making them accessible is part of our commitment to ensuring that everyone can engage with your content.
DATE thumbnail
Case study

Morpht was approached by the Department of Defence to look at overhauling its Decisive Action Training Environment (DATE) website. We refocused the design and content around audience needs and pain points.
world aids day 2023
Case study

Morpht supported the Department of Health and Aged Care with a contemporary new website for World AIDS Day, in record time for World AIDS Day 2023. Providing a contemporary look and feel with improved content models and site search.