In a recent DrupalSouth blog series, Murray Woodman was interviewed for some hot takes on the new Drupal AI initiative and innovation in general.
Insights

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Welcome to the world of Generative Engine Optimisation (GEO), where the goal isn't just to rank in search results anymore. It's about becoming the answer itself.

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In a previous post, we looked at how search can be improved through the use of a confusion matrix and the removal of false positives. This article takes the thought process a step further by looking at how context or “regimes” can be used to further improve results.

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Site owners and users naturally want the best, most relevant search results to be delivered to them. This article provides a framework for the evaluation of search results and offers suggestions on how results can be improved.

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The addition of a dark mode feature on your site can improve the accessibility, inclusiveness and aesthetics of the site. Providing users with the ability to select how they view the site will lead to a better user experience for many users.

Case study
Morpht delivered a user-focused rebuild of the Reef Knowledge System that prioritised a streamlined information architecture, improved search functionality, and a more intuitive user journey.

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Morpht rebuilt the Reef Guardian School site on GovCMS SaaS, introducing a secure teacher resource library, topic-based content structure, and streamlined webforms for schools to submit action plans and news.

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As the Medical Device Single Audit Program (MDSAP) transitioned from a pilot to a fully operational global initiative, the need for a modern, user-friendly digital presence became clear. The project aimed to establish a strong visual identity, improve access to documentation, and deliver a seamless web experience for regulators, auditors, and manufacturers worldwide.

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GovFlix takes digital experience to a new level, focusing on user behaviour and interests to deliver AI-powered personalised content.

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A review of where the web is at and where it is going. Buckle in. It's a little bit bleak but there are rays of light.

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The Great Barrier Reef Marine Park Authority engaged Morpht to perform a site audit for the new Great Barrier Reef Outlook Report website, marking the first time the report was made available via a dedicated website instead of a PDF.

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Combining content design with components and modifiers allows you to improve your user experience.

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A playbook on the best ways to personalise content listings with content recommendation systems.

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The Drupal Starshot initiative will lead to many benefits including a better experience for site builders, more rapid site development and also a boost for the Drupal user base and community.

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A review of the pros and cons of moving towards or away from publishing PDFs on government sites in Australia.

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AER embarked on a transformation journey, where Morpht rolled outa rigorous approach that encompassed extensive discovery phases, detailed content modelling, and the migration of numerous data sources.

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Search is a core competency of most websites, however, so often it doesn’t perform the way users desire. It’s possible to get good results from Search API in Drupal with a rigorous approach and a bit of fine tuning.

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Teams can work much more effectively together when taking a holistic view of a project and helping others to achieve their goals.

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Crafting the perfect colour palettes for your website not only enhances visual appeal but also invigorates your brand identity. Making them accessible is part of our commitment to ensuring that everyone can engage with your content.

Case study
Morpht was approached by the Department of Defence to look at overhauling its Decisive Action Training Environment (DATE) website. We refocused the design and content around audience needs and pain points.

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Each project brings its own challenges and learnings. Success comes from repeating the good, fixing the bad and avoiding the ugly. That's the theory anyway.

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As site owners and builders, we have all experienced projects with a tight deadline and challenges to deliver the project on time.

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Augmentor AI is an ecosystem of flexible plugins that help authors uplift content in Drupal.

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Morpht supported the Department of Health and Aged Care with a contemporary new website for World AIDS Day, in record time for World AIDS Day 2023. Providing a contemporary look and feel with improved content models and site search.