Digital transformation

A website forms just one piece of the digital landscape. Any substantial project will need to consider a wide range of digital assets and systems. Organisations need to be able to see the big picture and form a startegy which ensures each piece works in harmony with the others.

The landscape comprises of many pieces:

• Goals: User and organisation needs and goals
• Integrations: CRMs, identity providers, single sign on, marketing platforms, recommendation engines, analytics
• Design: Styleguides, branding, icons, colour palattes
• Content: Content modelling, information architecture, voice, tone
• Data: migrations, aggregation, discoverability
• Logistics: Timelines, budgets, risk
• Personel: Skills, training, documentation

There is a lot to consider. Success is based on foresight, knowledge, skill and knowhow.

Morpht has worked on a number of large scale Drupal digital transformation projects for the Government and private sectors. Our cross functional team is able to provider deep expertise in the areas where we specialise and breadth of understanding in the other areas. Our senior team is experienced and adapt at working with senior stakeholders, ensuring that organisational goals are met.

For demanding projects we will partner with other speicalists we have a close working relationship with. We work closely with Folk, a user centered design agency with deep experience in user research, content strategy, branding and information architecture. Together we have worked on over 20 projects and combine to form expertise acorss the discover, design, define and build phases of a project. 

Morpht relishes the opportunity to deliver value on demanding projects.

Our work