The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalised content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.
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The latest Drupal insights and news from Morpht.
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Insights for digital leaders in government and enterprise: choosing a CMS, accessibility compliance, AI, and search, with case studies from Morpht projects.
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Morpht gives back through pro bono work, Drupal community sponsorship, and open-source contribution. See how we support the people and projects we rely on.
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Technical Drupal articles from Morpht developers covering Drupal AI, automated testing, search, and module development, with code you can use on your own site.
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Company news from Morpht: Convivial for GovCMS releases, DrupalSouth talks and sponsorships, new team members, and our work in the Drupal AI Initiative.
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Takeaways from DrupalCon and DrupalSouth by the Morpht team. Read about the Drupal trends, talks and community ideas that matter for your next website.
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From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.
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As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
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Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.
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Google aims to keep users in their ever-growing ecosystem. Website owners have to be clever to overcome this strategy. By embracing creativity, modern personalisation techniques, nurturing human connections, and leveraging social media, you can establish an online presence that escapes the AI matrix.
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We are thrilled to welcome Matthew Commons to the Morpht team as a UI/UX designer.
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What are the implications of a cookieless future and its impact on personalization strategies in marketing? With the shift away from third-party cookies, marketers must navigate the challenges of privacy, consent, and data collection to deliver tailored experiences while respecting user privacy and complying with regulations. AND generate more MQLs...
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Running Redis on a Drupal site usually makes sense, but edge cases may need addressing, especially when working with different tools or hosting infrastructures. Here is how we updated a customer's site to a later version of Redis and addressed a few glitches along the way.
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Marji Cermak shares tips and tricks for working with GovCMS, the website management system built by the Australian government on Drupal and hosted on AWS.