Digital transformation

Researching, planning and implementing for the future.

Digital transformation overview

Aim

Strategize, plan, design, define and build a demanding project which is crucial for the success of your organisation now and into the future.

Approach

Engage an experienced, cross functional team with an understanding of the big picture and an ability to deliver on the technical side, using best of breed tools and techniques.

Outcome

A platform which is able to serve the various needs of the organisation and deliver value to users in an integrated manner.

Digital transformation

A website forms just one piece of the digital landscape. Any substantial project will need to consider a wide range of digital assets and systems. Organisations need to be able to see the big picture and form a strategy which ensures each piece works in harmony with the others.

The landscape comprises of many pieces:

  • Goals: User and organisation needs and goals
  • Integrations: CRMs, identity providers, single sign on, marketing platforms, recommendation engines, analytics
  • Design: Styleguides, branding, icons, colour palettes
  • Content: Content modelling, information architecture, voice, tone
  • Data: migrations, aggregation, discoverability
  • Logistics: Timelines, budgets, risk
  • Personnel: Skills, training, documentation

There is a lot to consider. Success is based on foresight, knowledge, skill and knowhow.

Morpht has worked on a number of large scale Drupal digital transformation projects for the Government and private sectors. Our cross functional team is able to provider deep expertise in the areas where we specialise and breadth of understanding in the other areas. Our senior team is experienced and adapt at working with senior stakeholders, ensuring that organisational goals are met.

For demanding projects we will partner with other specialists we have a close working relationship with. We work closely with Folk, a user centered design agency with deep experience in user research, content strategy, branding and information architecture. Together we have worked on over 20 projects and combine to form expertise across the discover, design, define and build phases of a project. 

Morpht relishes the opportunity to deliver value on demanding projects.

Our work

Frequently asked questions

Morpht approaches digital transformations as a combination of strategy, user research, and technical delivery, not just a website rebuild. The agency's discovery process uncovers the business goals and user needs that should drive the project, ensuring that technology decisions serve users rather than organisational convenience. Morpht has experience delivering transformational projects for federal agencies where legacy technology, fragmented content, and outdated information architecture required fundamental rethinking rather than cosmetic improvement. The agency's track record of award-winning government transformations reflects this approach.

A meaningful digital transformation engagement looks at the whole landscape around the website; user and organisational goals, integrations (CRM, identity, marketing platforms), design systems, content structure, data migration, and organisational skills/training. Rather than treating the site as an isolated deliverable. If a "transformation" proposal only talks about the CMS, it isn't one.

Recurring failure patterns include underestimating the change-management and communication effort with stakeholders, treating content and integration work as afterthoughts to the technical build, and failing to plan for the ongoing operational model (who maintains what, post-launch), diligent communication and planning across these areas is what separates transformations that stick from ones that stall.

Not necessarily. Complex projects often benefit from a core delivery team partnering with specialists in adjacent disciplines (for example, dedicated user-research and content-strategy agencies) working across discovery, design, define and build phases together, provided there's a clear cross-functional lead accountable for the whole outcome.

Insights

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The GovCMS platform is designed to help government agencies get online and to address the challenges and opportunities posed by Digital Transformation. This article looks at the new requirements of the DTO and how they apply to GovCMS.