Artificial Intelligence (AI)

Morpht’s AI integrations deliver smart automation, personalisation, and chatbots for Drupal, boosting engagement, efficiency, and content quality.

AI overview

Aim

Enable organisations to unlock the latent value in their content through intelligent automation, personalised experiences, and scalable content delivery.

Approach

Leverage Drupal's AI capabilities along with external services into content workflows, user experiences, and editorial tools. These are built with a strong foundation in Drupal, GovCMS, and ethical, privacy-centric design.

Outcome

Faster content creation, smarter search and discovery, enhanced engagement, lower support costs, and empowered editors - resulting in meaningful, personal, and impactful digital experiences.

AI process

Morpht’s AI services bring intelligent automation, personalisation, and conversational support to Drupal and GovCMS sites, enhancing both the user and editor experience. From the Augmentor module, which streamlines content creation with AI-generated summaries, tagging, and categorisation, to GovFlix, a showcase of AI-powered search, personalised recommendations, and secure chatbots, we demonstrate how AI can deliver faster publishing, richer engagement, and more relevant content. Built with privacy, accessibility, and editorial control in mind, our solutions help organisations transform their digital experiences while maintaining trust and compliance.

GovFlix: AI search and AI-powered chatbot

GovFlix demonstrates the future of government digital experiences, combining AI personalisation, semantic search, and conversational support. Designed to respond to user behaviour and interests, it delivers tailored content that feels relevant and engaging.

At its heart is a curated library of video content organised with taxonomy and enhanced with AI-driven recommendations, so users can quickly find the most relevant material.

Semantic search engine
Unlike traditional keyword search, GovFlix uses concept-driven semantic search powered by a vector database. It understands the meaning behind queries and matches them with concepts in the content, delivering results that better match user intent.

AI chatbot
GovFlix features a conversational chatbot capable of synthesising information from multiple content sources to answer questions clearly and contextually. Data sovereignty is protected through full control over storage and sharing, ensuring privacy while enabling responsive, human-like assistance.

GovFlix case study.

Drupal CMS AI Initiative

Morpht is proud to contribute to the Drupal CMS AI Initiative, sponsoring the development of the Drupal AI Views Agent. This feature allows users to create and configure Drupal Views using plain language. Powered by Large Language Models (LLMs) and the Drupal AI Agent framework, it interprets natural language commands and translates them into Views configurations, making content querying faster, easier, and more accessible.

Augmentor Module

Developed by Morpht in 2022, the Augmentor module redefines the editor experience by embedding AI capabilities directly into Drupal. It integrates with services such as GPT-3, ChatGPT, NLP Cloud, and Google Vision, enabling editors to:

  • Automatically generate teasers, summaries, and ad copy.
  • Intelligently assign categories and taxonomy terms to improve workflows and personalisation.

By streamlining content creation and enrichment, Augmentor enables teams to work faster, improve discoverability, and maintain consistent quality at scale.

Insights

GovFlix logo
Case study

GovFlix takes digital experience to a new level, focusing on user behaviour and interests to deliver AI-powered personalised content.
Example of AI tools for design
Article

Elevate your design process with AI tools that not only assist but inspire creativity. Regardless of your design team's size, consider AI as a valuable team member that adds a perspective and expertise to your creative projects.
are you talking to me
Article

Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.
AI session slide
Article

Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Quickchat
Article

Morpht has developed the Quickchat Drupal module to allow for easy integration into Drupal, making it possible for editors to train the chatbot with content from within the CMS.