Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.
Insights
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Morpht has been announced as one of the initial suppliers on the GovCMS Digital Experience Platform (DXP) panel - providing personalisation, recommendation and AI services to Australian Government agencies.
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By embracing omnichannel experiences, encouraging data literacy, and investing in personalisation, government web teams can provide citizens with better access to information and services.
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Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.
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Government agencies are prioritising their websites as the model for digital transformation to improve operations and citizen experience.
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Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalisation becomes the key differentiator. How content is part of building a smarter website strategy.
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As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
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Marji Cermak shares tips and tricks for working with GovCMS, the website management system built by the Australian government on Drupal and hosted on AWS.
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Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
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Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
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A privacy-friendly, open-source approach to personalisation is available with our Drupal-based technology. You can be creative, while taking advantage of modern technology without the risk of breaking data privacy laws.
Case study
The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing.
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A review of the recent myGov audit and how the approach to personalisation may be expanded to work across government websites and services to better serve Australian citizens.
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Drupal launched the latest version Drupal 10 on 15th December 2022. Upgrading to Drupal 10 will bring new features, better security, and performance boost to the project.
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A UX playbook for how to implement personalisation into a Drupal considering user research, discovery of user goals and the definition of user pathways and journeys through the site.
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IPEA is a government authority tasked with the management and reporting of parliamentarian expenditure. In this case study we will show how the Migrate and Solr modules were used to solve scalability and performance challenges by providing a user and editor friendly solution.
Case study
The CGC website is based on Convivial for GovCMS and includes document containers and file collections; as well as an interactive map of Australia.
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Guide your users through an interactive journey of questions and answers. Now part of Convivial for GovCMS.
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Convivial for GovCMS, the advanced starter site for GovCMS now supports content personalisation.
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Morpht is proud to announce a new release of Convivial for GovCMS which includes personalisation and improved content types, architecture and components.
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Morpht developed an integration between Drupal, a CRM and the NSW Customer Payment Platform (CPP) for a NSW government agency.
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Morpht has recently been appointed as a supplier on the newly established whole of government Drupal Services Panel.
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A roundup of what has happened in Drupal DXP for 2020 to 2021. Includes trends, analysis and presentations.
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A roundup of what has happened in Drupal personalisation from 2014 to 2021 covering presentations, module releases and trends.