Scott Massey

Scott Massey is a Silicon Valley veteran who started as a Unix systems administrator, hosting Drupal sites at the dawn of DevOps.

As a leader in the managed hosting industry, he has built and led teams charged with ensuring the success of over 300,000 websites and thousands of organizations. He has experience with enterprise, SAAS companies, and digital agencies, and has helped shape their product, messaging, demand generation, and go-to-market strategy. He has built passionate and skilled technical teams in the US, Asia, and Europe. His mission is to use the value of technology to build the space and time for humans to achieve amazing things.

Based in Tokyo, he enjoys running, losing at chess, playing bass, and visiting remote shrines and temples throughout Japan.

 

photo of scott massey
Head of Product and Marketing

Articles

Article

Making a Splash at DrupalSouth 2023

DrupalSouth in Wellington had it all: Engaging sessions, friendly attendees, and all the Drupal excellence you could eat. Morpht won the inaugural DrupalSouth Splash Awards in the Non-profit category for our work with the Redfern Legal Center.
Splash Awards
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Pasta and Websites

Objective feedback is hard to hear but crucial if we want to improve. This is true in our life and in our work. Websites provide an excellent conduit for support and feedback at scale, especially with the addition of modern tools such as Quickchat, an AI-powered chatbot we integrate with Drupal and Convivial, our Content Experience Platform.
Plate of delicious pasta
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Website Segmentation Begins with RFM

Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
segmentation
Article

The Future of Content in News and Publishing

We highlight key developments in how consumers access and engage with news and information. We also discuss how News and Media companies can make use of AI, Personalisation, Cognitive Computing and other technology to create better content, stronger connections, and more resilient revenue models.
Man reading news
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The Future of Content Workflows, Today!

Trends alone can't predict the future. But different perspectives on where technology is moving can help us make informed decisions. Content marketing is one area where the future looks like an amazing journey.
abstract design
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How Marketers Build Effective Web Portfolios

Good marketers succeed by knowing the fundamental answers to who the customers are and what problems their product is solving. The right tools make creating touchpoints on the journey easy and effective.
lighthouse
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Tell us your personalisation story

We are putting out a call to interview marketers or anyone with experience in personalisation to chat with us. You can set up a 30-minute chat at your convenience.
Therapy
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Introducing Scott Massey

Welcome to Scott who joins the team as Head of Product and Marketing.
photo of scott massey

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