Smarter websites

Resources on how to build smarter websites

Building a citizen-centric web strategy

Across all government agencies, an informed web strategy is mission-critical in 2024.

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Building a smarter website strategy

Whether you are in business, government, or non-profit, an up-to-the-minute, here's how an informed web strategy can help.

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Getting started with web personalisation: A guide for busy marketers

Personalisation works when it helps users understand what you do and why you are unique. You don't have to be a data scientist to start meaningful connections. We detail the agile approach to interactions that feel 1+1, delivered at scale.

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“Morpht was able to transition our old, legacy technology and content across to a modern, structured website that exceeded my expectations.”

- Clair Hammami
Director, Web Experience Section, Therapeutic Goods Administration

Therapeutic Goods Administration (TGA)