Getting started with web personalisation:
A guide for busy marketers
Personalisation works when it helps users understand what you do and why you are unique. You don't have to be a data scientist to start meaningful connections. We detail the agile approach to interactions that feel 1+1, delivered at scale.
What you get in this guide
✅ Introduction to Personalisation - An overview of personalisation, terminology, benefits, types, and challenges.
✅ Collecting and Analyzing Data - The process of data collection, analysis, customer segmentation, and profiling.
✅ Implementing Personalisation Strategies - Practical insights into personalisation strategies for various digital channels.
✅ Measuring and Optimizing - Key performance indicators and continuous improvement for measuring and optimizing effectiveness.