Strategy

Crafting the perfect colour palettes for your website not only enhances visual appeal but also invigorates your brand identity. Making them accessible is part of our commitment to ensuring that everyone can engage with your content.

Each project brings its own challenges and learnings. Success comes from repeating the good, fixing the bad and avoiding the ugly. That's the theory anyway.

As site owners and builders, we have all experienced projects with a tight deadline and challenges to deliver the project on time.

Augmentor AI is an ecosystem of flexible plugins that help authors uplift content in Drupal.

Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.

Morpht has been announced as one of the initial suppliers on the GovCMS Digital Experience Platform (DXP) panel - providing personalisation, recommendation and AI services to Australian Government agencies.

Morpht is looking forward to attending and participating in the Mega Meetup. We’re excited about catching up with clients and friends and getting to talk about why we’ve all been so busy this year. So drop in and say hi!

The Drupal Marketing Committee will lead the Drupal Association's goals of harmonizing our marketing efforts into a unified, impactful strategy. Despite the challenges of tailoring messages for diverse user segments, there’s an amazing opportunity to showcase Drupal’s unique capabilities.

Government agencies are prioritising their websites as the model for digital transformation to improve operations and citizen experience.

Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.

Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalisation becomes the key differentiator. How content is part of building a smarter website strategy.

The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalised content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.

From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.

As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.

Google aims to keep users in their ever-growing ecosystem. Website owners have to be clever to overcome this strategy. By embracing creativity, modern personalisation techniques, nurturing human connections, and leveraging social media, you can establish an online presence that escapes the AI matrix.

What are the implications of a cookieless future and its impact on personalization strategies in marketing? With the shift away from third-party cookies, marketers must navigate the challenges of privacy, consent, and data collection to deliver tailored experiences while respecting user privacy and complying with regulations. AND generate more MQLs...

Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.

Personalisation is a complex and evolving field that requires understanding clients' audiences and goals before implementation. We aim to deliver dynamic and tailored content without compromising user privacy. With your knowledge of your users and their needs and by designing solutions based on personas and user journeys, websites can improve user experiences.