Convivial for GovCMS approach

Empowering editors

Convivial for GovCMS comprises a suite of editor tools for creating, structuring and classifying content through metadata and taxonomies. It empowers editors to craft rich content and easily create consumable micro-content supported by digital asset management.

Adaptive presentation

With a structured content model and a set of common content types at the core, the content owner can create timely chunks of content personalised to the user's journey on a variety of devices and contexts. The presentational layer is built with a mobile-first approach with responsive layouts.

Personalisation

A personalised experience for users will help them achieve their goals and will allow the organisation to communicate more directly and persuasively with them. Convivial makes use of a variety of personalisation techniques to serve individual promotions and calls to action depending on the user's attributes and their stage in a journey. With GovCMS personalisation, there is no need to authenticate users or employ a CDP to manage user data.

Content as a service

An omnichannel DXP needs to support content delivery to a variety of devices and platforms. These can include native apps, other websites, in store displays, recommendation engines and email delivery platforms. Convivial for GovCMS makes use of JSON API to serve content in machine understandable formats. This functionality ships out of the box and can be configured by site builders using ‘no-code’ tools.

Optimised for GovCMS

Morpht has developed Convivial for GovCMS as a Drupal starter site that is easy to ramp up and adapt to your business needs.

It adopts CivicTheme, a theme designed for Australian government agencies, with its components and patterns and extends it with a bigger range of content types and components.

With a component-driven architecture, Convivial for GovCMS reduces the time spent reinventing the wheel and helps you focus on solving your business needs with a site built to modern standards and accessible to a wide range of audiences.

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Insights

Case study

NSW Food Authority

The NSW Food Authority engaged Morpht to redevelop and refresh the design of its website and migrate the content from TRIM WCMS to GovCMS.

14 December 2020

Case study

Attorney-General's Department

Morpht re-architected 1,200 pages and more than 6,000 publications, factsheet and forms into 9 site sections and improved their discoverability with faceted searches.

14 December 2020

Convivial for GovCMS