Convivial for GovCMS

Convivial for GovCMS comprises a suite of editor tools for creating, structuring and classifying content through metadata and taxonomies. It empowers editors to craft rich content and easily create consumable micro-content supported by digital asset management.

With a structured content model and a set of common content types at the core, the content owner can create timely chunks of content personalised to the user's journey on a variety of devices and contexts. The presentational layer is built with a mobile-first approach with responsive layouts. 

A personalised experience for users will help them achieve their goals and will allow the organisation to communicate more directly and persuasively with them. Convivial makes use of a variety of personalisation techniques to serve individual promotions and calls to action depending on the user's attributes and their stage in a journey. With GovCMS personalisation, there is no need to authenticate users or employ a CDP to manage user data.

An omnichannel DXP needs to support content delivery to a variety of devices and platforms. These can include native apps, other websites, in store displays, recommendation engines and email delivery platforms. Convivial for GovCMS makes use of JSON API to serve content in machine understandable formats. This functionality ships out of the box and can be configured by site builders using ‘no-code’ tools.