Ctools content types, not to be confused with general content types, are Panels version of blocks. Another name for them are panel panes, but just think of them as more powerful blocks. Ivan will walk you through the process of creating your own content types.
Projects
Case study
Morpht upgraded the Australian Law Reform Commission (ALRC) from Drupal 6 to Drupal 7, making it responsive and porting across custom functionality from the legacy site.
Case study
A case study into the work Morpht has done for Nova Entertainment, building and supporting their Drupal 7 and Drupal 8 web platforms.