Australian Air Force Cadets (AAFC)
The Australian Air Force Cadets (AAFC) sought to re-imagine their site designs to excite, inspire and convert new recruits. Morpht ran a series of workshops to identify the key user personas and journeys to resolve the complex content challenges.
The AAFC is 1 of 3 voluntary organisations that include the Army, Navy and Air Force. The Cadet Program aims to equip young people with the skills for community life by fostering initiative, leadership, discipline and loyalty predominantly through a training program with a focus on one part of the Australian Defence Force.
The AAFC provides Cadets with:
- a foundation of Royal Australian Air Force (RAAF) knowledge and discipline
- an opportunity to develop qualities of leadership, self-reliance and initiative
- help to develop character and good citizenship in the widest sense
- mentoring to develop an interest in the RAAF and aviation generally
- knowledge of aviation history, and
- encouragement to continue an active interest in aviation into their adult life.
Out of the 3 Cadet programs, the AAFC is the one with the strongest STEM framework and increasingly is providing a good basis for furthering career opportunities in aviation & aerospace.
The Australian Air Force Cadets (AAFC) sought to re-imagine their site designs to excite, inspire and convert new recruits. The aim of the new website is to support the AAFC's marketing efforts, enticing students, parents and trainers with the range of activities and training opportunities on offer.
The AAFC required assistance to investigate the key user personas and journeys, and resolve complex content challenges. The new site had to appeal to a young person exploring the opportunity of joining the cadets, a parent looking for information for their child, a volunteer wanting to contribute their knowledge & time as well as other stakeholders within the Department of Defence and Corporate partners. The site needed to be re-architected, re-designed on GovCMS9 and the content migrated.
With a fresh design, AAFC site now had clear user journeys to convert new recruits. The ’Squadron finder’ which combines the power of Google Map API and REACT to deliver a fast loading location guide. Ensuring we connected each squadron unit to the internal management systems for the AAFC ensured that Cadets could seamlessly register for the squadron of their choice.