Drupal personalisation roundup (2014 - 2021)

Personalisation has been a hot content area in the marketing and web development world over the past five or six years. Marketers, in particular, have been interested in how to better communicate with their customers and potential customers. Personalisation is a way to improve communication so that more relevant content can be delivered at the various touchpoints. For the user, this should mean better targetted and more engaging content. For the marketer there should be increased conversions.

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