At Drupalcon Lille, I was on a panel that discussed the importance of marketing and innovation in the Drupal ecosystem. Innovation and a passionate Drupal community will be crucial for a game-changing approach.
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The latest Drupal insights and news from Morpht.
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Insights into the most popular topics.
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Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.
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The solid foundations provided by Drupal can be taken to the next level with personalisation and customization.
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Morpht is a member of the GovCMS Drupal Services Panel and is the leading supplier of GovCMS web development services.
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Morpht takes a holistic view of design, solving user and client problems, delivering innovative and robust solutions.
Latest insights
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By embracing omnichannel experiences, encouraging data literacy, and investing in personalisation, government web teams can provide citizens with better access to information and services.
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Government agencies are prioritising their websites as the model for digital transformation to improve operations and citizen experience.
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Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.
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Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalisation becomes the key differentiator. How content is part of building a smarter website strategy.
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The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalised content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.
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From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.
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As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
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Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.