Community Broadcasting Association of Australia
Community Broadcasting Association of Australia (CBAA)
The Community Broadcasting Association of Australia (CBAA) supports community broadcasting and provides a voice for communities that aren’t adequately serviced by other broadcasting sectors.
The discovery process we undertook focussed largely around the different audiences and how they would access the content. A lot of consideration was given to who was coming to the site and how they would flow through the site. Calls to action were added to help convert these users. Pages were kept sticky by providing alternative paths based on recommended content.
The information architecture for the site involved the development of a classification system for services, audiences and categories which would worked across all articles and resources. This facetted approach allows the editors to slice and dice the content so that it can be selectively pulled into the site to deliver the right content to the user. This gives the power to editors to decide where content lists would be displayed on the site. This solution married the structured provided by classification with the freedom of filtering results as desired.
Morpht delivered a feature rich publishing platform for the Community Broadcasting Association of Australia (CBAA), integrating CiviCRM and allowing for better communication with broadcasters, musicians and listeners.
Station Locator Map
Interactive map of CBAA supported stations across Australia.